Herbal Tea Market: Consumer Trends, Market Dynamics, and Growth Opportunities
The herbal tea market is expanding as consumers increasingly seek natural, organic, and wellness-oriented beverages. Herbal teas, including chamomile, peppermint, hibiscus, and green tea, offer functional benefits such as relaxation, digestion support, and antioxidant properties. Growing health consciousness, rising disposable incomes, and demand for caffeine-free alternatives drive market growth. Innovations in packaging, flavor blends, and ready-to-drink options further fuel adoption. North America and Europe lead the market, while Asia-Pacific sees rapid growth due to traditional herbal consumption habits and expanding urban middle-class populations.
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